Small businesses that use data to help make decisions are more strongly growing revenue as compared to their counterparts who use data on a limited basis, according to new research from Exact and Pb7 Research. The findings show that businesses across the U.S. and Europe who lean on data insights reported revenue growth of 21 percent in the last financial year, as compared to 9 percent for businesses reporting limited use of data.
Imported from the CTE archive to seed discussion on MFGAxis.
Originally published on CTE: 2016-08-25
CTE source: https://ctemag.com/news/data-led-small-businesses-grow-revenue-more-data-shy-ones/
Legacy path: /data-led-small-businesses-grow-revenue-more-data-shy-ones