The challenge racing across businesses today is how to improve, scale and sustain an excellent customer experience (CX). CX is the sum of all the customer's interactions, good, bad or indifferent, with a company's products, services and other support services that the customer encounters in their pre-, during and post-purchase activities.
Imported from the CTE archive to seed discussion on MFGAxis.
Originally published on CTE: 2018-10-30
CTE source: https://ctemag.com/news/digital-technology-drives-excellent-customer-experience/
Legacy path: /digital-technology-drives-excellent-customer-experience