The most significant marketing challenge of our time is the scarcity of attention from potential customers. Bombarded relentlessly from all directions with too much information, a deluge of products and services, and too many unsubstantiated claims, potential customers have tuned out, dropped out and become all but unreachable. Now resistant to communication, they can't even process 5% of what is thrown at them daily, maybe even less.
Imported from the CTE archive to seed discussion on MFGAxis.
Originally published on CTE: 2019-08-26
CTE source: https://ctemag.com/news/manufacturers-marketing-crossroads-need-simplified-message/
Legacy path: /manufacturers-marketing-crossroads-need-simplified-message